Yeah, I think I heard something like DVDs by the numbers (both in availability and units sold) is still the more popular media type. But I think it due to some market anomaly which is being exploited, where a great deal of Baby Boomers and older are reluctant to move on to a superior media format. Meanwhile Generation X and some Millennials are the dwindling demographic which still purchases high formatted video media in physical format (often in the collectible sense). Otherwise everything is strictly moving to a high quality streaming format or can be had in digital purchase.